Bringing the Power of She to Life at
the Paris Games
STRATEGY • CREATIVE • EXPERIENTIAL • HOSPITALITY
In 2024, the iconic women’s athleisure brand Athleta wanted to capitalize on the cultural relevance of the Olympic Games in Paris to grow brand awareness, relevance, and sales.
In partnership with an amazing client-side team, Gold Rabbit helped develop a comprehensive partnership marketing strategy that maximized the impact of the Power of She Collective; a strategy which culminated with an immersive brand experience in Paris. This “spiritual home” served as the backdrop for content creation, a robust VIP hospitality program, unique consumer experiences, strategic media partnerships, and industry/thought leadership events.
